User Experience Design POrtfolio
This page showcases the final product and the design process for the following companies:
JADE Lab
Reconstruction US
JADE Lab
Sustainability Consulting Logo and flyer Development
This Graphic Design project was crafted with the goal to advertise an Equity consulting firm, JADE LAB, with its company mission, offered services, and contact information.
The intention of these graphics was to be simplistic, informative, and gently eye catching. The user group is also inclusive of all vision types, so typography and color palettes were chosen accordingly.
The Process
The typography of the logo and material started with an array of type concepts and stylistic implications. After user research, certain serif fonts were identified as difficult to dintinguish, as well as variations in capital lettering, lowercase, and a combination of text with numbers.
The middle image reflects the final options for the company style and font choices.
the six color palette options on the bottom left represent company preferences and red-green, blue-yellow, and total color blindness readability. THe logo iterations in the bottom middle showcase a combination of inclusive typography, color differentiation, and company style options.
Color combinations and boldness can vary depending on the type of information being communicated.
Design Sprint
RECONSTRUCTIon
The following UX design project was designed for the K-12 education system, Reconstruction, that inspires Black students to achieve academic success by learning from historical Black figures and their influence on various parts of Black culture.
This project was curated in a 6 week sprint structure with a team of two other students, and myself.
